Despite energy-efficient alternatives, why does energy-intensive Bitcoin still lead the crypto market? This paper introduces a feedback loop between Bitcoin production and its valuation as a plausible explanation. Higher investor emphasis on network security increases Bitcoin's price elasticity with respect to network security. This increased elasticity motivates Bitcoin miners to enhance network security, given that a higher Bitcoin value amplifies mining profitability. Consequently, more computational power joins the mining competition which fuels a feedback loop that further bolsters network security and Bitcoin's price. However, external factors like high energy prices or regulatory restrictions on Bitcoin mining can disrupt this momentum.