Major challenge in Agriculture is to cultivate produce in the farm and deliver it to the end consumers with the best possible price and best possible quality. Currently all over the world, it is found that around 50% for the farm produce never reach the end consumer due to wastage and suboptimal prices. This paper provides the solution to reduce the transport cost, predictability of prices on the past data analytics and the current market conditions, reduce number of middle hops and agents between the farmer and the end consumer using IOT based solution.