Although great potential exists to harness information technology in general and the Internet in particular and improve the environment, possible negative impacts of e-commerce on the environment should also be considered and dealt with. In this forum, we discuss both the potential positive and negative impacts of ecommerce. Drawing from insights gained from the complexity theory, we also delineate some broad contours for environmental policies in the information age. Given the paradoxical nature of technological innovations, we want to caution the scientific community and policymakers not to treat the Internet as the Holy Grail for environmental salvation.