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Digital Transformation: Artificial Intelligence Based Product Benefits and Problems of Agritech Industry

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Ganeshkumar, C., Arokiaraj David, and D. Raja Jebasingh. 2022. “Digital Transformation: Artificial Intelligence Based Product Benefits and Problems of Agritech Industry.” In Agri-Food 4.0, edited by Rahul S Mor, Dinesh Kumar, and Anupama Singh, 27:141–63. Advanced Series in Management. Emerald Publishing Limited. https://doi.org/10.1108/S1877-636120220000027010

The objective of this research work is to study the artificial intelligence (AI)-based product benefits and problems of the agritech industry. The research variables were developed from the existing review of literature connecting to AI-based benefits and problems, and 90 samples of primary data from agritech industry managers were gathered using a survey of a well-structured research questionnaire. The statistical package of IBM-SPSS 21 was utilized to analyze the data using the statistical techniques of descriptive and inferential statistical analysis. Results show that better information for faster decision-making has been ranked as the topmost AI benefit. This implies that the executives of agritech units have a concern about the quality of decisions they make and resistance to change from employees and internal culture has been ranked as the topmost AI problem.

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